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The Scents of Shackleton's Antarctic Expedition

What did Shackleton take to Antarctica? Whisky, tobacco, leather and spice: the real scents of the Endurance expedition, recreated in our Erebus fragrance.

Did Churchill Really Wear German Cologne Every Day?

The story goes that Churchill wore German 4711 cologne daily. We checked the evidence — the one fragrance he provably wore was British.

Winston Churchill's Secret Tattoo

Nowadays, having a tattoo isn't a big deal. Today, tattoos are popular and more accepted than ever. Sir Winston Churchill didn't have this luxury when he got his tattoo in the 1930's. Did Winston ...

Napoleon's Cologne: The True Story Behind His 4711 Habit

  Many people know the name Napoleon, but so few know what he was truly like. Much of the man's personal life is certainly shrouded in mystery, but we do know of his love for cologne. Born in 1769 ...